In 2025, Instagram rolled out a fresh visual update that introduced a new default font across various parts of the app. This change included updates to the font used in user bios, captions, story elements, and comment sections. The new font is designed to be more mode, readable, and cohesive with Meta's broader design system, aligning Instagram with accessibility and branding goals for the year.
Previously, Instagram relied on system fonts (like Helvetica or Roboto) depending on the platform. In 2025, it adopted a custom typeface more consistently across Android, iOS, and web. This new font, rumored to be a refined variation of Meta Sans"”Meta's proprietary typeface"”gives the interface a cleaner and more contemporary feel.
The updated font has the following characteristics:
Rounded edges for a friendly and human feel
Optimized spacing for better readability in both small and long text blocks
Improved multilingual support, especially for Latin, Cyrillic, and Arabic scripts
Balanced contrast that works well in both dark and light mode
Adaptive scaling for enhanced legibility on small screens
Users first noticed the change in their Instagram bios and captions, where the font appears slightly thinner and more minimal than before. It also has smoother curves and more uniform character widths, which gives a sleek, professional look without sacrificing personality.
This font update also affects:
Stories: The default text styles now include updated font options, blending the new font with Instagram's playful font effects.
Reels: Subtitle captions and on-screen text in reels are more visually aligned with the overall UI.
DMs (Direct Messages): The new font makes conversations look more mode and easier to read.
Instagram Ads: Brand creatives and sponsored posts now appear cleaner, helping businesses maintain a polished visual identity.
Why Instagram made this change:
Consistency across Meta platforms (Facebook, Threads, WhatsApp)
Accessibility for users with visual impairments or dyslexia
Future-proof design adaptable to AR, VR, and other evolving experiences
Brand evolution reflecting Instagram's growth beyond just photo sharing
Reactions from users have been mixed"”many appreciate the cleaner look, while others miss the familiarity of the old style. However, most agree that the update feels more refined and easier on the eyes.
Additionally, this shift has sparked renewed interest in font customization tools. Users searching for "Instagram font generator" or "new Instagram font style" are looking for ways to stand out even with the platform's new default font. These tools let users add bold, italic, or fancy fonts to their bios and captions by converting plain text into styled Unicode versions.
If you want to enhance your Instagram appearance while working with the new font:
Use font generators to create contrast with bold or italic styles
Keep bios short and punchy"”the new font favors clarity
Use emojis or symbols to add personality to the minimalist aesthetic
Maintain line breaks and formatting to make your text easier to skim
In conclusion, the new font on Instagram in 2025 represents a thoughtful step toward mode design, accessibility, and cross-platform cohesion. While it may take some getting used to, it ultimately helps creators, brands, and everyday users present their content more clearly and stylishly in the fast-paced world of social media.