Chobani Font

Chobani Font

Discover the elegant and vintage-inspired Chobani font used in the yogurt brand’s iconic logo. Learn about its style, alternatives, and how to use it in your own branding.

Chobani, one of the most recognizable yogurt brands in the world, is not only known for its high-quality products but also for its striking and beautifully designed logo. The Chobani font plays a significant role in the company’s branding, giving it a nostalgic, trustworthy, and artisanal feel that appeals to health-conscious and design-savvy consumers alike.

In this article, we’ll explore the origins of the Chobani font, what makes it unique, and how you can find similar typefaces for your own branding or design work.

What Is the Chobani Font?

The font used in the Chobani logo is a custom-designed serif typeface created as part of the company’s 2017 rebranding initiative. This serif font blends vintage aesthetics with a modern twist — thick and thin contrasts, curved serifs, and a warm, editorial feel that evokes tradition and care.

The rebranding was handled by the design firm Red Antler, and the custom Chobani font was developed in collaboration with type designer Berton Hasebe. While the font itself is proprietary and not publicly available for download, many typefaces mimic its style.

Chobani Font Characteristics

Here are the key features of the Chobani logo font:

rn
• rn

  ✅ High-Contrast Serif Design – Elegant lines that recall editorial fonts from the 1970s.

  rn
rn
• rn

  ✅ Vintage Yet Modern – A blend of classic serif structure with subtle contemporary details.

  rn
rn
• rn

  ✅ Organic Feel – Perfectly aligns with Chobani’s brand image of natural, wholesome products.

  rn
rn
• rn

  ✅ Custom Letterforms – Letters like the "C", "O", and "A" have distinctive flair and personality.

  rn
rn

Best Alternatives to the Chobani Font

Since the original Chobani font isn’t available to the public, here are some free and premium alternatives you can use:

rn
1. rn

   Noe Display – A modern serif font with similar contrast and elegance.

   rn
rn
2. rn

   Lora – Free on Google Fonts; offers a softer, literary feel.

   rn
rn
3. rn

   Canela – A premium serif with smooth curves and a refined aesthetic.

   rn
rn
4. rn

   Recoleta – Very close in spirit to Chobani’s type; great for branding and packaging.

   rn
rn
5. rn

   Garamond Premier Pro – For a more traditional editorial appearance.

   rn
rn

Where to Use Fonts Like Chobani

The Chobani-style font works beautifully in contexts such as:

rn
• rn

  🌿 Food & Beverage Branding

  rn
rn
• rn

  🛒 Organic Product Packaging

  rn
rn
• rn

  📖 Editorial & Magazine Titles

  rn
rn
• rn

  🎨 Lifestyle Blog Logos

  rn
rn
• rn

  📦 Artisan Business Labels

  rn
rn

These fonts communicate sophistication, care, and authenticity — making them ideal for brands that want to build emotional trust.

Can You Generate a Chobani Font?

While there is no dedicated “Chobani Font Generator,” you can simulate the look by using fonts like Recoleta or Noe Display in design tools such as Canva, Figma, or Adobe Illustrator. With careful letter spacing and some manual tweaks, you can come very close to replicating the aesthetic.

Final Thoughts

The Chobani font stands out as a beautiful example of how typography can shape a brand’s personality. It’s more than just letters — it’s a statement of quality, heritage, and warmth. Whether you’re designing packaging, starting a food brand, or simply inspired by vintage serif fonts, the Chobani style is a great design direction.